• Ensure market, customer, and competitive intelligence needs for the APAC region are identified - proactively identify knowledge gaps and make recommendation on how to close gaps

• Acquiring Intelligence - Identifying and capturing the most accurate and unbiased intelligence on CHI’s market, competitors, and customers, while tracking CHI’s level of competitivity:
  • Monitor regional: market trends related to the pharma and nutra industries; customer activity in the region - including on finished products; and competitor activity related to the 3 industry verticals (Hard Empty Capsules. Health Ingredients, Capsule Liquid Filling Services)
  • Become the market, customer, and competitive intelligence expert for the region, screening sources of intelligence, understanding well the research methodologies behind each with pros and cons, identifying best sources, and managing external research partners relationships for the region
  • Lead primary research studies for the region from the project inception stage through presentation, ensuring deliverables are provided in full and meeting expected level of quality
  • Attend must go regional industry trade-shows (and webinars)
  • Support the CPI program by managing the relationship with regional supply partners for the sourcing of products and help coordinate part of the testing activities into the APAC region
  • CPI Program: lead and drive the program in APAC by proactively working with APAC local R&D and managing relations with supply partners for the sample sourcing and help coordinate the testing activities
  • Customer Delight: support the program by ensuring the systematic tracking of customer experience for the region along key touch points of the customer journey

• Processing intelligence - Building clarity on CHI’s evolving market and competitive landscape, identifying its threats and opportunities, as well as assessing its strengths and weaknesses:
  • Build CI network to leverage internal expertise
  • Analyse and interpret information on market, customers, and competitor intelligence that are impacting Lonza's market position and success (WHAT, HOW, WHY)
  • Develop and deliver recurrent and ad hoc off-the-shelf insight reports and reviews on the market, customer, and competition
  • Support/Lead MCCI group databases with most current and most accurate regional market knowledge
  • Coordinate access and training, and monitor/boost adoption for market, customer, and competitive intelligence in-house or 3rd party tools/databases
  • Collaborate with local teams to create and update customer journey maps specific to the region
  • Be responsible for tactical spot requests related to market, customer, and competition to support APAC team in driving revenue

• Acting on intelligence - Supporting, triggering, and coordinating both internal and external actions derived from and with market, customer, and competitive intelligence:
  • Support both tactical and strategic actions derived from and with market, customer, and competitive intelligence for the APAC region, and lead cross-functional workshops, in coordination with the Regional Strategic Marketing Group
  • Support/lead both inner-loop and outer-loop regional activity derived from the Customer Delight program

• Sharing intelligence - Educating, both internally and externally, on CHI’s evolving market and competitive landscape, as well as on CHI’s level of differentiation
  • Support market, customer, competitive intelligence onboarding sessions for new CHI comers in the region
  • Lead, in coordination with the Regional Strategic Marketing Group, debrief sessions to review market, customer, and competitor trends
  • Proactively share identified market opportunities, as well as emerging threats
  • Act as the Customer Delight champion for the region and promoting a CX Culture
  • CPI Program: translate insights coming out of the program into customer facing talking point and product selling point/product value proposition by working with local sub regional marketing team
  • Support the Regional Strategic Marketing Group. regional customer activation activity, such as webinars and customer presentations, with intelligence on the market, customer, and competition