Developing Consumer-Centric Active Nutrition Solutions During the COVID-19 Pandemic

As a result of shifting needs and evolving consumer behaviors, more than one-third of healthcare spending is linked to priorities that have arisen during the COVID-19 pandemic. And despite cultural and regional differences, commonalities in the consumer purchasing journey during the health situation have been identified. Demand for food supplements has been seen to correlate with certain stages of the pandemic. Innovative supplement solutions that leverage the latest dosage form technologies are therefore key for providing food supplement makers with the tools they need to support consumers as they navigate today’s new reality.