Marketing Campaign Manager (m/f/d)

Netherlands, Geleen
Switzerland, Basel
United Kingdom, Slough

Randstad Inhouse Services is looking for a Marketing Campaign Manager (m/f/d) for Lonza AG (100%). This is a temporary position from 15.09.2022 until 31.03.2023 (maternity cover). Remote work from within Switzerland is possible, with presence on site according to business needs.

Today, Lonza is a global leader in life sciences operating across three continents. While Lonza works in science, there’s no magic formula to how they do it. Their greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, they let their people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work Lonza wants to be part of.

The Campaign Manager position is critical to the design, implementation, monitoring and evaluation of marketing campaigns for the Lonza Cell & Gene Technologies (CGT) and Personalized Medicine (PMD) business units. Campaigns will be designed working closely with key stakeholders in the respective business units especially Strategic Marketing / Commercial Development and Sales functions across technologies and lifecycle phases and other counterparts in Central Marketing to help ensure technologies and services marketing and communication plans are aligned and properly executed.

Key responsibilities

  • Implement and monitor Lonza marketing campaigns with a strong focus on maximizing lead generation and building brand awareness consistent with technology-specific market plans inclusive of event and webinar planning, execution and reporting results. Post and review calendars with commercial teams in the business units.

  • Support the tactical mix of inbound and outbound, physical and digital tactics for campaign execution such as events, webinars, Subject Matter Expert content, thought leadership, content marketing etc.) to reach individual program goals and measurement criteria per campaign

  • Jointly with the Digital team execute digital programs that attract new prospects inclusive of SEO / SEM optimization.  Develop digital content as warranted, e.g. homepages for campaigns.  Measure and monitor results

  • Together with the Digital team manage communities and implement lead nurturing programs with new and re-purposed content

  • Jointly with B&A implement media plans consistent with market plan messaging working with public relations service providers. Post calendars. Measure and monitor results..

  • Manage and coordinate promotional outreach associated with campaigns across all channels including sales presentations, brochures, white papers and wider SME content.

Key requirements

  • A Bachelor or Master’s degree in Marketing, Communication or similar

  • B2B commercial experience

  • Extensive experience in content development, market communications, digital marketing. Experience in planning and execution of events/webinars.

  • Established knowledge of media channels and contacts, as well as conference channels and vendor contacts

  • Be familiar with and marketing automation tools

  • Experience in leading digital 3rd party and other events, as well as executing digital and traditional marketing programs

  • Experience in pharma / biotech services industry a plus

  • Knowledge and experience in Lonza marketing environment a plus

  • Ability to manage multiple tasks and get things done

  • Strong project management - well organized and enjoys project related work, forward planning and problem-solving

  • Strong communication and interpersonal skills

  • Excellence in Microsoft Office, Word, PowerPoint and Excel

  • Business fluent English skills

Every day, Lonza’s products and services have a positive impact on millions of people. For Lonza, this is not only a great privilege, but also a great responsibility. How they achieve their business results is just as important as the achievements themselves. At Lonza, they respect and protect their people and their environment. Any success Lonza achieves is no success at all if not achieved ethically.

People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, Lonza offers the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.

Reference: R47750