Senior Product Manager

United States, Walkersville (Maryland)

Today, Lonza is a global leader in life sciences operating across three continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of.

The  Senior  Product  Manager  for  Personalized  Medicine  is  responsible  for  the creation  and  execution  of  the  marketing  plans  and  go  to  market  strategies  for the Personalized Medicine Business Unit within Lonza to achieve the sales and profit objectives for the designated portfolio area. This role will work closely with key senior stakeholders in the Division and Business Unit (e.g. Sales, CD, R&D etc.)  and  within  Central  Marketing  across  services,  technologies,  and  product offerings. Additionally the role works with Lonza’s Central Marketing to set and control  budget  to  increase  brand  awareness,  generate  and  nurture  leads, measure impact, and support current and future client relationships. This  role  will  require  an  individual  to  work  with  the  Head  of  Commercial Development, the Head of Global Sales, and central Lonza marketing, to set an overall strategic vision for the BU and execute on that vision. The main purpose of the role is to support the Personalized Medicine business unit’s short and long term  objectives  underpinned  by  deep  market  understanding  and  customer insights;  and  to  ensure  marketing  and  communication  strategies  deliver  on defined goals. A key responsibility of the role is to develop and deliver the content strategy and plan that supports the BUs objectives, and bolsters Lonza’s thought leadership credentials.  The  individual  in  this  role  is  expected  to  work  collaboratively  with other  relevant  business  units  (CGT,  LBS  etc)  within  Lonza  to  help  ensure technology and services marketing and communication strategies are aligned

Key responsibilities:

  • Awareness build - thought leadership and content marketing
  • Demand  generation  -  marketo-based  outreach  programs  and  social media channels
  • Webinars – co-planning, promotion, execution with organizers, reporting
  • Conferences / Workshops– exhibitor visitors, podium attendees, etc.
  • Media plans – editorial calendar with Subject Matter Experts, PR media interface, advertising
  • Planning  Website  content  -  campaign  home  pages,  gated  content, integrated lead process
  • Budget accountability – support annual planning, business cases
  • Strategic  Marketing  –  liaise  with  central  marketing  to  execute  digital campaign management
  • Sales / Business Development – channel mix and customer events
  • Sponsored research collaborations – manage KOL relationships with all SRAs and strategic partners

Marketing Plan Development:

  • Develop the Personalized Medicine marketing plan.  Identify attractive markets, develop value propositions, positioning and compelling go-to-market    communication    strategies    for    new    offerings    with    key stakeholders.
  • Design  strategies  that  maximize  the  growth  of  our  business  and  drive commercial success
  • Drive  adoption  of  Lonza  technologies  by  relevant  customer  segments through  various  channels  to  identify  prospects  and  nurture  leads  for opportunity conversion by our BD team

Content Strategy & Value Proposition:

  • Collaborate with key stake holders to build a content roadmap to ensure the development and delivery of a pipeline of pillar content (authored by SMEs) supporting the establishment of external thought leadership and increased share of voice.
  • Drive  the  development  of  new,  and  updating  of  existing,  sales  and offering collateral such as customer presentations and videos.
  • Develop   and   maintain   a   deep   understanding   of   the   competitive landscape,  target  market  segments  globally,  including  an  intimate appreciation  of  customer  needs  and  how  to  optimally  engage  through differentiated  offerings,  compelling  value  propositions  and  messaging through the most appropriate channels.
  • Build and maintain customer and industry relationships and company visibility necessary to drive the business strategy.  Interface with users, key opinion leaders and customer facing internal teams such as Sales, Scientific Support and Marketing through regular field visits, conference attendance and industry expert panel participation.
  • Assist commercial development in securing, and take ownership of, sponsored research agreements with leading SMEs in the field ensuring that insightful content/data is generated and published through various channels, with focus on peer-reviewed

Key requirements:

  • Bachelors Degree in Biology, Chemistry or Biochemistry or equivalent. MBA and/or Phd preferred
  • Competence developing business cases and proposals using sound financial principles
  • Strong analytic skills
  • Excellent  written  and  verbal  communication  skills.  Professional  and  effective  presentation  skills for a range of audiences at all levels of the organization
  • Good communication skills, including the ability to develop credibility with senior management
  • Working experience in a business development, strategic marketing and/or portfolio management role
  • Working experience  managing  new  product  development  projects  and  conducting market and customer intelligence activities
  • Solid fluency in spoken and written EnglishRelevant technical and market/ customer knowledge of the assigned product areas and/or target applications is preferred.
  • Past laboratory work highly desirable.
  • Previous experience with strategic planning, pricing, and developing marketing campaigns.
  • Previous  experience  with  routine  customer  or  client  interactions  in  a  sales  or  sales  support function.
  • Demonstrated success managing complex projects in a relevant business context. 
  • Formal project management training highly desired

Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.

People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.

Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law. 

Reference: R39347