Hygiene Marketing Manager - EIMEA
At Lonza Specialty Ingredients (LSI), we combine technological innovation with world-class manufacturing and regulatory excellence. We are a leader in Microbial Control Solutions and chemical technologies used in various applications including hygiene and home care. Today, these solutions are more critical than ever to maintain the hygiene and safety of hospitals, homes, schools, and offices across the world. Our Specialty Chemical Services business provides composite materials for technically demanding industries and performance intermediates & chemicals. Our Custom development and manufacturing team has already brought more than 1,000 unique solutions to life for their customers.
We are a highly dynamic group of 3,000 employees in more than 25 countries around the world. For us, performance, collaboration, passion and care are fundamentals. Are YOU someone who CARES about finding unique solutions for customers, who is PASSIONATE about making a difference? We are looking for talent who embrace COLLABORATION and are motivated by a PERFORMANCE culture.
LSI is looking for a Marketing Manager for Professional Hygiene supporting our Microbial Control Solutions (MCS) located in Blackley (UK) or in Europe.
You will lead and drive the execution of operational marketing activities for the EIMEA Hygiene business within MCS.
You will develop and deploy successful marketing projects and campaigns aligned to the products on the range (active substance and formulated solution) to extract maximum value out of them and guide the business’s commercial efforts.
Align with sales leadership, regional sales teams and broader organization to develop campaigns, value propositions and content creation, linked to the Challenger Sales approach.
Create/update marketing collaterals to include new claims, registrations and marketing messages.
Drive content creation for customer communication in collaboration with marketing colleagues and other functions (eblasts, brochures, fliers, infographics).
Create talking points documents on key regulatory, technical, Industry Topics.
Develop challenger messages in line with campaigns, product repositioning and new market insights.
Identify hygiene market trends, unmet market needs, new market segments and conducts market assessments to support new product development projects.
Be the commercial owner of regional innovation projects for on range products, ensuring delivery of business cases and commercial inputs.
Consolidate information on Lonza formulated solutions for BPR (Biocidal Products Registration)
Coordinate answers to business queries sent to marketing, involving other functions when required and identifying trends from queries to feed new product or marketing message development.
Bachelor’s or Master’s Degree in Business Administration, Marketing, or related field required.
Significant experience of driving marketing principals and delivering market strategies that generate results.
Experience in sales or working with sales teams preferred.
Strategic thinker with excellent commercial skills in order to take ideas from concept to completion.
Adept at navigating and succeeding in a complex matrix environment.
Skilled communicator with the ability to build strong working relationships with cross-functional teams within the business.
Ability to influence, engage and inspire a global marketing team and other Lonza stakeholders
Driver of performance excellence and continuous improvement.
A thought-partner, not afraid to challenge the status quo.
If not based in the UK, willing to travel one week per month in Blackley.
Fluent English language skills, German and/or French is an asset.
A major part of the heritage of LSI is being able to deliver unique solutions to our customers. Being the driving force behind this approach – listening, asking, understanding to match the right elements in a new way has been an inherent part of our day-to-day business. Always with the goal to enable a competitive advantage for each customer with a specific product, package or solution. What makes YOU different?