LATAM - Marketing Manager, CHN
Brazil, Rio De Janeiro
The Marketing Manager is responsible for regional marketing execution for LATAM. He/she will manage a diverse portfolio of brands within the Consumer Health & Nutrition portfolio and will develop and execute regional brand plans to support the annual business growth plans. This includes developing annual marketing plans tied to sales objectives, new product launches, managing local advertising/ promotion/ digital/ trade events, budget management and competitive analysis. He/she will follow global brand guidelines and adapt as necessary for the region, including brand positioning, print/digital marketing campaigns. In addition, this person will be responsible for thought leadership in the region and working closely with local sales/BD on customer specific initiatives. This position is a key player across a broad cross-function team including Sales, Regulatory, Operations, Quality, Global Marketing Communications, New Product Marketing, Market Intelligence and Product Development/R&D.
Develop short- and long-term strategies and manage tactics to meet regional growth targets/goals in sales, margin and customer acquisition for the LATAM portfolio. Develop category strategies and tactics based on customer and consumer market research, trends and competitive analysis to drive category and market share growth. Partner with cross-functional teams to drive execution.
Responsible for the LATAM brand positioning, messaging and production of necessary sales collateral, developing content, webinars, PR, trade show/conference initiatives and promotional activities for brands. Manages development and execution of local events, shows and conferences.
Partner with LATAM sales and business development colleagues to translate marketing insights into account specific strategies that create new growth opportunities for specific customers. Build relationships with customers and present at select customer meetings.
Work closely with global new product development team to execute regionally. Provide market intelligence, trends, volume and pricing support for the LATAM region.
Maintain a working knowledge of LATAM regulations and how it affects sales of brands within the defined category.