- Modern graphic design is aligned with new Lonza branding initiative for complete life science market representation
- Streamlined navigation allows for easy access to Lonza’s comprehensive offering of innovative technical platforms and global manufacturing services
- Customer friendly search capabilities allow for quick and efficient identification of technical data and direct contact information
- Easy linkage to Social Media channels
Basel, Switzerland, 13 February 2012; Lonza, one of the world's leading suppliers to the pharmaceutical, healthcare and life science industries, announced today the launch of their new corporate website. The new website reflects a modern and innovative design to represent Lonza’s complete life science offering. The streamlined navigation provides customers, suppliers and shareholders with a simple and clear path to explore Lonza‘s Product and Service Offerings, Custom Manufacturing Capabilities and About Lonza Information.
“Our new website provides a significant improvement in our ability to digitally engage customers in a way that is meaningful and contributes to their everyday success”, said Shane Toothaker, Lonza’s Director of eBusiness. “Lonza’s portfolio has grown significantly over the last several years, and our goal was to present a unified approach online that demonstrates all that Lonza can offer the life science market, now and in the future.”
In a close collaboration with Isobar, a global communications agency, Lonza revised their digital strategy and launched a more customer-focused company website. The new digital strategy and platform allows the company to build stronger relationships with their customers with effective communication, improved services and marketing capabilities. The new website offers quick and easy access to essential information about the seven major markets that are served by Lonza: BioResearch, Pharma & Biotech, Nutrition, Microbial Control, Agriculture, Materials Science and Personal Care. In addition, the e-commerce platform for online purchases has been integrated into the designated product pages for a seamless shopping experience.