Basel, Switzerland, 04 October 2012 – Akvion and Lonza announced today that they are starting co-marketing activities for Akvion’s products containing Carnipure™, Lonza’s high-quality L-carnitine. These products include the dietary supplement Karniton® and the vitamin complex Alfavit®.
“Over the last two years, we have successfully used Carnipure™ tartrate and are placing the Carnipure™ quality seal on all products to show that we only use ingredients of highest quality and with excellent safety profiles,” says Alexander Lukash, Marketing Director of Akvion. Planned co-marketing activities include the placement of the Carnipure™ quality seal on Akvion’s website as well as advertisements in end consumer magazines.
“We are proud to work with Akvion, a major player in the Russian dietary supplement industry. We look forward to supporting Akvion in communicating the benefits of Carnipure™ to the end consumer,“ says Michael DeGennaro, Global VP Marketing and Sales Nutrition at Lonza.
L-carnitine, a nutrient produced in the body and found in some dietary sources, plays a critical role in fat and energy metabolism. It shuttles long-chain fatty acids into the cells’ mitochondria where they are broken down for energy generation. Extensive research shows that supplementary Carnipure™ can play a supportive role in many areas of health, including recovery from exercise, weight management, and healthy aging.
Lonza is one of the world’s leading producers of L-carnitine. Under the Carnipure™ brand, Lonza offers Carnipure™ crystalline, which is pure L-carnitine, as well as Carnipure™ tartrate, a non-hygroscopic form made of L-carnitine and tartaric acid. Carnipure™ is easily integrated into dietary supplements and functional foods and beverages.